Amazon is preparing to open its virtual doors to Ireland with the launch of Amazon.ie this 2025, marking a significant milestone for both Irish consumers and local businesses. This highly anticipated announcement signals a shift towards a localised Amazon experience, complete with a vast selection of products, faster delivery, and support for small and medium-sized enterprises (SMEs).
Empowering Irish Businesses
Irish businesses can now register to become Selling Partners on Amazon.ie, positioning themselves to reach customers across the globe. More than 1,000 Irish SMEs already sell over 5.5 million products through Amazon, with categories such as home, beauty, grocery, and health & personal care leading the way. Amazon.ie is expected to bolster this success, providing a platform for businesses to expand both locally and internationally.
The new store will capitalise on Amazon’s reputation for connecting customers with small businesses, reflecting a broader trend where over 60% of global Amazon sales come from independent sellers. By joining Amazon.ie, Irish SMEs will gain access to a powerful e-commerce ecosystem that supports growth, innovation, and customer reach.
A Tailored Shopping Experience for Irish Customers
While Irish shoppers are already familiar with Amazon through international stores, Amazon.ie will offer a localised experience designed to meet their unique needs. Shoppers can look forward to:
- A wide selection of over 100 million products, with an emphasis on Irish-made goods.
- Faster, more reliable deliveries, thanks to Amazon’s fulfilment infrastructure and a five-year agreement with An Post.
- Convenient returns and reduced customs charges, removing many of the pain points associated with shopping from abroad.
Amazon has also established a fulfilment centre in Dublin, further enhancing its ability to stock and distribute products efficiently across Ireland.
Boosting Local Economy and Job Creation
Amazon’s investment in Ireland has had a significant economic impact. Since 2004, Amazon has invested over €22 billion, with €17 billion of that occurring since 2020. The company employs around 6,500 people in roles ranging from data engineering to operations management across Cork, Dublin, and Drogheda.
Irish SMEs selling on Amazon achieved over €170 million in export sales in 2023, with more than half of that figure coming from outside the EU. These businesses have also created over 2,500 local jobs to support their growth.
Leadership and Vision
Leading the charge is Alison Dunn, Amazon Ireland’s newly appointed Country Manager. A Dublin native with nearly a decade of experience at Amazon, Dunn has held roles in marketing, product management, and customer experience. She brings a wealth of knowledge from her time at Amazon Web Services (AWS) and is well-equipped to spearhead the company’s expansion in Ireland.
“Our teams across the country are incredibly excited about the launch of Amazon.ie in 2025, and writing the next chapter of our story in Ireland,” said Dunn. “The store is great news for Irish customers and businesses alike, and we’re taking another big step towards launching Amazon.ie by opening our doors for businesses to join us as Selling Partners ahead of launch.”
What’s Next?
More details about Amazon.ie, including exclusive customer offers and the benefits of local Amazon Prime memberships, are expected to be unveiled in early 2025. Questions surrounding Prime memberships—such as whether Irish customers will transition from Amazon.co.uk to Amazon.ie—will also be clarified.
A New Horizon for E-Commerce in Ireland
The launch of Amazon.ie represents more than just an online store; it’s a transformative step that will redefine e-commerce in Ireland. With its commitment to supporting local businesses, improving logistics, and enhancing the customer experience, Amazon.ie is poised to become a cornerstone of Ireland’s digital economy.
Whether you’re a business owner eager to expand your reach or a customer excited for faster deliveries and a broader product selection, Amazon.ie is set to deliver a world-class experience with a distinctly Irish touch.
Get Expert Assistance with Your Amazon.ie Launch
For Irish businesses looking to make the most of Amazon.ie, reach out to us at Lezzat for expert guidance and support. As experienced Amazon sellers ourselves, we understand the intricacies of launching and managing a successful business on the platform. Our multi-award-winning agency has a proven track record across multiple Amazon marketplaces and offers comprehensive services, from product launch and Amazon PPC management to professional photography and listing optimisations.
If you’d like to deepen your knowledge of Amazon selling, be sure to explore our blogs for insightful tips and strategies tailored to help you succeed.
