Lithe Audio Limited is a UK based company specialising in wireless audio technologies for the residential and hospitality sectors. They offer a comprehensive range of active ceiling speakers with innovation at the core of each one. The client had an Amazon Vendor Account but lacked in-house Amazon marketing expertise to handle their PPC & help with Amazon issues. Lezzat offered the following services:
Amazon had been a great revenue channel for the client and they wanted to find out additional ways to make it grow for their business. They had developed a good BSR rating and reviews for their products but had never really optimized their PPC. They had tried to do this using other freelancers from popular platforms such as UpWork but it did not turn out well for them, that was until they reached out to Lezzat…
The client wanted to have a partner that could work with them on all Amazon related projects. They needed a partner that could manage their whole Amazon platform for them as well as help them leverage additional opportunities that existed on Amazon UK to help their business grow. Being an Amazon vendor meant they also had issues when it came to sending goods to Amazon and discrepancies were a common issue that they faced.
On the first client meeting, the Lezzat team listened carefully to the client’s business model and what they want to achieve with Amazon. They had over 6 years’ experience selling on the platform and they were encouraged to provide all their feedback in terms of what worked well and what didn’t on Amazon for them. It was evident from the first meeting that the client also required additional services such as Amazon training, Inventory Management as well as Amazon troubleshooting best practices.
The Lezzat team conducted thorough research of the client’s niche and account. It is always helpful when clients have had an Amazon account for more than a year as that helps our PPC experts to take a closer look at historic data that worked and what didn’t. That gives us a head start and a good basis to build a solid Amazon marketing strategy behind it. Once the account status report was created then the Lezzat team presented the client with an in-depth report as to what work should be carried out, in order of priority and significance. After the necessary approvals, the Lezzat team started the first step of the work and that was to find the right keywords.
Finding the best keywords that a listing should use on Amazon is not an easy task. There are many companies that get this wrong either because they don’t spend enough time doing the needed research or because they lack the knowhow. In a category as competitive as consumer electronics getting this right was of significant important to contributing to the success of the Client’s Amazon store.
Competitor, niche specific, seasonality, misspellings and historical data were all taken into account when creating the clients keywords spreadsheet. They were then in turn adjusted depending on the clients specific product (for example keywords specific to bathroom speakers vs living room speakers). That ensured that the PPC campaigns, that were included in the client’s Amazon PPC services package, targeted only the highly relevant shoppers and showed the most appropriate listings to them.
Once all the client listings were optimized on Amazon and the respective campaigns created, the next step was to fully optimize the client’s Amazon store. That included
When the Amazon store was live the client showcased this to the whole internal team and supported this initiative via their social channels.
Training the Clients in-house operations team was necessary to ensure alignment between the Lezzat team and the work needed to be done by the Client’s team when a Purchase Order (PO) came in via Amazon.
After the Lezzat improvement, the client saw an x2 increase in their yearly revenues and their ROAS on their PPC has been steadily above 25.
We are Amazon sellers ourselves, what we advise our clients to do and what we do for them is what we implement on our own Amazon business as well – we are talking about Amazon full account management. At Lezzat, we know firsthand what it takes to succeed on Amazon and the challenges needed to be resolved along the way.
It is our promise to our clients to make them succeed on Amazon. This requires our expertise and our commitment to transparency and communication to make this a successful business partnership.