How to Optimise Amazon Listings for Voice Search and Conversational Queries
“Alexa, find me a face cream for sensitive skin under £20.” That sounds pretty normal when you say it out loud. But if you were typing the same thing into Amazon, you might simply search for “face cream sensitive skin.” And there is the interesting part. Nobody talks like a search bar. With voice search, […]
Product Detail Page (PDP) Optimisation: Why Your Listing Is Your Best Ad
Amazon ad is a great place to bring a shopper to your product page. However, even after getting those clicks, your sales remain low, and that is due to a vague product detail page. The ads may bring you the right audience, but the right audience will make a move only when they find something […]
How Amazon Creator Connections Can Turn Influencers into a Sales Channel
More clicks do not always lead to more sales. Many Amazon brands spend heavily on advertising but still struggle to get consistent results. At the same time, creators are helping shoppers discover products every day through content people actually enjoy watching. If you have been wondering how brands are making this work, this Amazon Creator […]
Amazon TACoS vs ACoS: Which Metric Should Actually Drive Your PPC Decisions
If you sell on Amazon, you have probably looked at your PPC dashboard and wondered, “My ACoS looks fine, so why is growth slowing down?” That is where most sellers get stuck. Many brands focus only on lowering ACoS numbers, thinking it automatically means better performance. Lower ACoS is not always a win. If ads […]
