Boosting Brand Awareness Through Amazon Advertising

Most people think of Amazon as a giant online shop. In reality, it’s one of the most powerful advertising platforms in the world. Advertising in Amazon is fuelled by first-party data, intent-driven shoppers, and placements that follow people across the web. Ignore that, and you’re just another seller. Harness it, and you can turn Amazon […]
How to Effectively Optimise Your Amazon Listings for Maximum Sales

Selling on Amazon can feel like trying to win a race while the track keeps shifting beneath your feet. But the brands that keep up are the ones that win. Here’s how to make sure your product listings are built to rank well, convert visitors, and benefit from expert-level Amazon product listing optimization in 2025. […]
How to Boost Sales with the Best Amazon Marketing Strategies

Selling on Amazon has become more competitive. Today, simply listing your product and hoping for the best won’t cut it. To thrive in this dynamic marketplace, sellers must adopt data-driven, results-oriented Amazon marketing strategies that make the most of every tool available. In this guide, we’ll explore how you can increase sales with the best […]
Mastering Amazon PPC: The Ultimate Guide to Optimising Your Paid Ads and Boosting Sales

Amazon is a fiercely competitive marketplace. And if you want to win, mastering Amazon PPC (Pay-Per-Click) advertising isn’t optional. A well-optimised Amazon PPC strategy is your ticket to visibility, traffic, and ultimately, sales. In this guide, we will help you scale with clarity and control. As a leading Amazon PPC agency, Lezzat has helped countless […]
Amazon DSP Ads Explained: How Brands Can Scale with the Demand-Side Platform

Amazon Demand-Side Platform (DSP) is a powerhouse for performance and precision. If you’re a brand that needs more targeted audience exposure or need to scale your campaigns occasionally off and on Amazon, DSP has the tools, data, and access to assist you in getting there. Here, we dissect what Amazon DSP is, how it works, […]