Exploring Amazon’s Global Marketplace Domination
In the expansive landscape of e-commerce, Amazon stands as a towering giant, wielding its influence across numerous marketplaces worldwide. From the bustling streets of New York City to the serene shores of Sydney, Amazon’s presence permeates various countries, shaping consumer habits and transforming the retail landscape. Amazon’s global marketplace strategy is a testament to its […]
What is Amazon Listing Optimisation?
Amazon is the world’s largest online marketplace, with millions of products and billions of dollars in sales each year. With so much competition, it’s essential for sellers to optimize their product listings to stand out from the crowd and attract customers. This process, known as Amazon listing optimization, involves a range of strategies and techniques […]
How to Choose an Amazon Marketing Agency in 2024?
Amazon has become a powerhouse in the e-commerce world, and with its vast customer base and efficient logistics, it’s no wonder that many businesses are looking to leverage its platform for their marketing efforts. However, navigating the complexities of Amazon’s advertising and marketing landscape can be challenging, which is why many businesses turn to an […]
How to Set Up Your Amazon Storefront
Amazon Storefronts are a powerful tool for businesses looking to establish a presence on Amazon and showcase their brand and products to customers. They provide a dedicated space where brands can showcase their products, tell their story, and create a unique shopping experience for customers. In creating an Amazon storefront, you need a clear understanding […]
How to Become a Vendor on Amazon Vendor Central
Becoming a vendor in Amazon Vendor Central is a strategic move for manufacturers and distributors looking to expand their reach and increase their sales. Amazon Vendor Central offers a unique opportunity to sell products directly to Amazon, tapping into the extensive customer base and logistics capabilities of the e-commerce giant. However, becoming a vendor on […]
Prime Talk Spotlight: Alexandros Karagiannis and the Rise of Lezzat
In a recent episode of Prime Talk, we had the privilege of delving into the fascinating journey of Alexandros Karagiannis, the Director of Lezzat. What began as a chance encounter at an Amazon conference has blossomed into the thriving agency it is today. Alexandros’s entrepreneurial adventure is a testament to the power of seizing opportunities […]
10 Tips to Help You Build A Killer Amazon PPC Campaign
With over 2.5 million sellers on Amazon, the competition on Amazon is very fierce. One way to stand out among these competitors is through running an Amazon PPC campaign. To do this, you need a well-structured PPC advertising strategy. Here at Lezzat, we are experts in Amazon marketing and have helped many businesses achieve success […]
What Is Amazon PPC Management and How Does It Work?
Amazon PPC management is simply the act of managing Amazon Pay-per-click campaigns. This process is crucial, as it helps in the overall success of the campaigns. In this article, we will delve into what Amazon PPC management is and how it works. What is Amazon PPC Management? Amazon PPC management is the process of managing […]
Is the DSP program from Amazon worth starting with?
The Amazon Demand Side Platform (DSP) is a powerful advertising tool that increases your advertising reach through programmatic advertising. It’s great for businesses that want to take their Amazon advertising to the next level. However, many businesses are still wondering if it is worth the try. In this article, we will tackle the benefits of […]
Understanding Amazon PPC Metrics
Introduction Amazon is the world’s biggest online marketplace. It provides businesses an unparalleled opportunity to reach a huge number of potential customers with 310 million active users. However, with over 2.5 million third-party sellers, the competition is fierce. One key factor to make it on Amazon is by having a comprehensive advertising strategy in place. […]
