What is Amazon Listing Optimisation?
Amazon is the world’s largest online marketplace, with millions of products and billions of dollars in sales each year. With so much competition, it’s essential for sellers to optimize their product listings to stand out from the crowd and attract customers. This process, known as Amazon listing optimization, involves a range of strategies and techniques […]
How to Choose an Amazon Marketing Agency in 2024?
Amazon has become a powerhouse in the e-commerce world, and with its vast customer base and efficient logistics, it’s no wonder that many businesses are looking to leverage its platform for their marketing efforts. However, navigating the complexities of Amazon’s advertising and marketing landscape can be challenging, which is why many businesses turn to an […]
How to Set Up Your Amazon Storefront
Amazon Storefronts are a powerful tool for businesses looking to establish a presence on Amazon and showcase their brand and products to customers. They provide a dedicated space where brands can showcase their products, tell their story, and create a unique shopping experience for customers. In creating an Amazon storefront, you need a clear understanding […]
How to Become a Vendor on Amazon Vendor Central
Becoming a vendor in Amazon Vendor Central is a strategic move for manufacturers and distributors looking to expand their reach and increase their sales. Amazon Vendor Central offers a unique opportunity to sell products directly to Amazon, tapping into the extensive customer base and logistics capabilities of the e-commerce giant. However, becoming a vendor on […]
Prime Talk Spotlight: Alexandros Karagiannis and the Rise of Lezzat
In a recent episode of Prime Talk, we had the privilege of delving into the fascinating journey of Alexandros Karagiannis, the Director of Lezzat. What began as a chance encounter at an Amazon conference has blossomed into the thriving agency it is today. Alexandros’s entrepreneurial adventure is a testament to the power of seizing opportunities […]
Amazon Marketing Services (AMS): A Comprehensive Guide
In the world of e-commerce, competition is fierce and attention spans are short. That’s why effective marketing is crucial for success. Amazon Marketing Services (AMS) is a powerful tool that empowers sellers and vendors to reach a wider audience and boost their sales on the world’s largest online marketplace. It enables business owners to promote […]
4 Hacks to Effectively Reduce Amazon PPC Cost
Managing your Amazon PPC cost is an important step in a successful Amazon PPC campaign. With the increasing competition in the Amazon marketplace, it is important to manage your cost effectively, so you can stay on top of the game. Here are our top 4 hacks to effectively reduce your Amazon PPC cost. Optimise your […]
What Are the Amazon PPC Ad Types and Which Ones Should You Use?
Running Amazon PPC campaigns is one of the keys to make it on Amazon as a seller. It is a powerful tool that will help drive traffic and sales into your listings. In this article, we will discuss the different types of PPC ads on Amazon and which ones you should use, so you can […]
Amazon Accelerate Keynote Announcements
Today marked the commencement of #AmazonAccelerate, an event filled with noteworthy revelations. The opening statement highlighted a significant transformation in Amazon’s landscape over the past decade, with third-party sellers now driving over 60% of the platform’s sales.The keynote was centered around five core themes: 1. Innovative Empowerment: Amazon unveiled groundbreaking tools designed to save sellers […]
How to Optimise Amazon PPC Campaigns
Amazon PPC is a powerful tool that can help you increase your visibility on Amazon and drive traffic and sales into your listings. A well-executed Amazon PPC strategy can achieve these goals for you. However, in order to do this, one of the things you need to do is to optimise your campaigns. In this […]
