Selling on Amazon can feel like trying to win a race while the track keeps shifting beneath your feet. But the brands that keep up are the ones that win.
Here’s how to make sure your product listings are built to rank well, convert visitors, and benefit from expert-level Amazon product listing optimization in 2025.
Invest in Better Images and Video
Let’s be honest—people judge your product before they ever read a word. Your main image is often the reason someone clicks (or scrolls right past).
That first visual needs to pop. It should be high-resolution, on a clean white background, and clearly show the product. No props. No distractions. Just a sharp, professional-looking image.
Now, the supporting images? That’s where you sell.
- Show your product in action (lifestyle photos work)
- Add infographics to call out features
- Include packaging if it helps set expectations
- Use comparison images if size or volume matters
Short videos help too. They don’t have to be polished. A quick product demo or unboxing shot on a phone often works better than slick production.
Write Titles That Get Clicks
Amazon gives you up to 200 characters, but that doesn’t mean you should use every single one. A concise, keyword-rich title that’s easy to read performs better—especially on mobile.
Think:
Brand + Main Keyword + Feature + Use Case + Variant
Example:
Lezzat Leakproof Stainless Steel Water Bottle – 750ml, Vacuum Insulated, for Travel, Gym & Work
Why it works:
- Includes main keywords
- Covers use cases
- Reads like a sentence, not a keyword salad
Make Bullet Points Work Harder
Shoppers scan bullet points to decide whether they want to scroll down. Don’t waste that space.
- Start each point with a benefit or key feature
- Follow with a short, clear explanation
- Weave in secondary keywords naturally
- Answer common questions: What’s in the box? Who is it for? Why is it better?
If your product solves a specific problem, lead with that. Always.
Use Descriptions and A+ Content to Tell a Story
Descriptions are where you bring it all together.
If you have access to A+ Content (hello, Brand Registry), use it. Add lifestyle images, comparison charts, and FAQs to help customers picture themselves using your product.
If you’re writing a standard description, focus on clarity and tone. Tell a story. Help people imagine using your product in real life. Keep paragraphs short. Use formatting if it’s available.
And if you’re not sure what resonates, test it. Amazon lets you A/B test titles, images, and A+ Content through “Manage Your Experiments.” Use it.
Get the Price Right
You don’t have to be the cheapest. But your price should reflect value—and help you win the Buy Box (formerly the Featured Offer), which accounts for 80%+ of sales.
Use Amazon’s Automate Pricing tool to stay competitive. Set rules that keep your price slightly under top competitors and avoid constantly watching the listings yourself.
Want more visibility? Try discounts, coupons, or lightning deals. They often push your product higher in search, even temporarily.
Get Serious About Keyword Research
Amazon’s search engine is built for one goal: conversions. If your listing doesn’t help shoppers buy, it won’t show up.
That’s why good keyword research is the foundation of everything.
Start by thinking like your customer. What would you type in the search bar? Then build out your keyword list using Amazon autocomplete, competitor listings, reviews, and tools like Helium 10, AMZScout, or Jungle Scout.
Once you’ve got your list, don’t just jam keywords in everywhere. Make them part of clear, readable copy that actually helps the shopper. Use your most important ones in the title, support keywords in the bullet points, and sprinkle the rest into your description and backend fields.
Use Ads to Scale Faster
Organic growth is great—but Amazon Ads can give you a big push.
Start with:
- Sponsored Products for specific keywords or ASIN targeting
- Sponsored Brands to promote multiple SKUs or your storefront
- Sponsored Display for retargeting and off-Amazon placements
Don’t set it and forget it. Use negative keywords to save your budget. Monitor ACOS (Advertising Cost of Sale) and CTR (click-through rate). Double down on what works, pause what doesn’t.
Build Social Proof Through Reviews
Reviews aren’t just nice to have—they’re conversion tools.
Start with the Amazon Vine Program to seed your product with initial reviews. Then automate post-purchase follow-ups (carefully and within TOS) using FeedbackFive or Seller Labs.
Monitor reviews and update your listing based on common feedback. If people keep saying the bottle is “perfect for long hikes,” great—say that in the bullet points.
Understand Your Competition
Before you make any changes to your listings, take a step back. Look at what your competitors are doing. What’s working for them? What’s not?
Read their reviews—they’re full of insights. If customers are raving about a feature you also have, highlight it. If people hate something your product doesn’t do, say so.
Also, keep an eye on how they update their listings. Are they changing prices often? Updating images with seasonal content? If you notice patterns, there’s usually a reason—and an opportunity.
Don’t forget about adjacent products, either. Maybe you’re selling water bottles and someone else is crushing it with gym bags. That’s a partnership waiting to happen or at least a great cross-promotion idea.
Keep Inventory Levels Healthy
Running out of stock is one of the fastest ways to tank your organic ranking. And overstocking leads to long-term storage fees.
Use inventory management tools like Jungle Scout’s Inventory Manager or Amazon’s own FBA forecasting to stay balanced. Predictive software beats guesswork every time.
Drive External Traffic
Amazon loves it when you send them traffic. It shows demand and helps your rankings.
Use:
- Social media: short videos, testimonials, or UGC
- Influencer partnerships (even micro-influencers can move the needle)
- Email marketing to retarget or offer bundle deals
- Google and Meta ads with tracking via Amazon Attribution
Want proof it works? Listings with strong external traffic usually see better rankings and higher sales velocity.
Protect Your Brand
If you’ve got a brand, protect it. Join Amazon Brand Registry to control your listings, stop hijackers, and access tools like A+ Content and Sponsored Brands.
You’ll also unlock features like Customer Engagement Campaigns, letting you message loyal customers directly.
Automate What You Can
At scale, things get messy fast. Use tools for:
- Price changes
- Inventory alerts
- Listing updates
- Ad bid optimisation
Brands managing 50+ SKUs often save hours every week just by automating repetitive tasks. Jungle Scout, Helium 10, and Shopify integrations can help.
Final Word: Optimise, Test, Repeat
There’s no finish line when it comes to Amazon listings. Trends change, competitors evolve, and customer expectations keep rising.
The brands that grow are the ones that keep testing, learning, and consistently optimizing Amazon listings. They check their listings monthly, adjust based on reviews and ad performance, and keep a close eye on the competition.
If you’re not sure where to start—start simple. Update your title. Tweak your bullets. Refresh your images. Small changes add up fast.
And when in doubt, ask yourself this:
Would I click on this product? Would I buy it?
If the answer’s not a clear “yes,” it’s time to optimise.
Need a hand putting these strategies into action? At Lezzat, we help brands like yours grow and scale on Amazon with tailored listing optimisation, advertising, and growth strategies. Explore our Amazon listing services or get in touch if you’d like expert support or browse our blog for more tips on boosting visibility, improving conversions, and building a long-term presence on the marketplace.
