If your Amazon sales aren’t where you want them to be, it can be tempting to drop the price to increase sales.
Excessive competition on Amazon means it can be difficult to get ahead in your niche but this isn’t the only way.
Below are several strategies that’ll help to increase your Amazon sales without dropping the price. With a bit of testing and planning, you can make your sales strategy much more efficient.
Selling Products on Amazon
Decreasing prices should always be a last resort.
In fact, you should avoid it entirely. Providing you’ve worked out the right price, it should cover expenses and bring in profit.
Therefore, dropping your price would impact your cost balancing. Instead, try these strategies to shift more Amazon stock at the same price.
Increase your Amazon sales can be achieved with various ways, as you will find out below.
1. Optimize Your Listing
Step one should be to optimize your product’s listing.
At the most basic level, Amazon functions as a search engine, meaning your products need to act like search entries.
What does this mean in real terms?
Well, you need to include keywords in the right places, answer questions before they’re asked, and ensure everything is readable.
For example, state your product’s benefits, not its features. Features create benefits, but customers want to know why your product is right for their needs.
This is where benefits come in. Use bullet points in the product description to highlight benefits.
Keep everything snappy and concise; each bullet point should address a different feature or benefit. Put important keywords in the product title, but don’t stuff it.
Keywords should answer customer search queries, such as “fish tank filter”, “bamboo mat” or “drywall clips”. Click here to see another example.
Use keyword tools to see what people are searching for and work with these terms.
Of course, you must balance this against common sense, as you’re writing for people directly, not for the algorithms that tell you what to say.
If you want a 10/10 listing for your Amazon products -we highly recommend that, read our dedicated blog.
2. Improve Listing Quality
Along with including keywords in the content for your Amazon stock, enrich the listing page with A+ content.
This includes things like enhanced images, rich text, and Amazon video. You might need to do some testing to see what kind of images work best.
For example, some products will benefit from charts explaining features, whereas others will do better with “lifestyle” images showing the product in action.
Selling products on Amazon is, first and foremost, selling an idea to your customer. This is true for selling anything.
You’re selling them the promise that your product meets their needs, and the easiest way to do this is by showing it in action.
Of course, any photos or videos need to be high-quality and professionally done.
If you want to know how important video content is for your listing and which steps to follow, read here.
Consider hiring a professional Amazon photographer to help you with this. Luckily, we have exactly what you need!
3. Better Advertising PPC
PPC stands for pay-per-click and is a form of on-site advertising.
You use it to create an ad campaign based on keywords and are then charged each time someone clicks on the ad.
Like any ad campaign, a successful PPC strategy requires planning. The first keywords suggested for your Amazon stock might not be the best for getting results.
Your Amazon seller account will give you access to PPC advertising, but it’s up to you to use it properly.
Your keyword research should ideally use tools and competitor research.
Also, let any ad campaigns run for a minimum of two weeks before completing a report and adjusting.
This ensures you actually have some information to work with. If you’re unfamiliar with PPC campaigns, it can be difficult to create one that gets results.
Contact us at Lezzat for help creating a PPC campaign, as we have both the knowledge and access to paid keyword tools.
Together, we can develop an ad campaign to increase your Amazon sales.
4. Increase Advertising Online
You can advertise your product elsewhere online, either through ads or listing sites.
Whatever you choose, make sure it’s in line with Amazon sales central T&Cs. For example, an Amazon PPC campaign can draw in potential customers.
Be sure to contact proper research on which of your currently selling products you want to advertise and check that your listings are perfect.
Be sure to use the right tools to have the best results.
Consider a site like Helium 10 with a variety of tools to drive more traffic to your Amazon seller account.
5. Optimize Your Sales Funnel
A sales funnel is the journey a customer goes on between seeing a product and buying it.
It’s a funnel because each phase narrows the customer’s needs and (theoretically) improves their chances of buying.
The first stage is awareness – the customer seeing your product. The final stage is the sale when a customer buys your Amazon stock.
Everything in between is marketing to explain why the customer wants your product over the competition.
Selling products on Amazon is about creating an understanding with the customer. If they make it through to your product page but don’t buy, you’ve left holes in your sales funnel.
For whatever reason, you haven’t clearly stated the product’s value enough to convince them to buy.
The easiest solution for increasing Amazon sales is to block up holes in this funnel.
Optimising your listing content is the first step. You should then think of any objections or holes in what you’ve written.
Why might potential customers still have questions? What haven’t you explained properly?
The best way to address this is through the Q&A section on your listing’s page. A question is an objection, so provide answers.
If you want to sell a product on Amazon, you need to show people why it’s right for their needs. Give answers before they even ask.
To improve your Amazon sales, constantly revise and update your product listings.
Experiment with what works and what doesn’t, particularly in relation to advertising. Eventually, you should hit upon success.
If this sounds like a bit much, get a professional Amazon marketing agency involved.
Lezzat is one such agency and can help you increase your Amazon sales without dropping prices.
Contact us for more information and we can create a plan of action to improve your Amazon listings.
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