Lezzat
Health & Household
USA
$80k per month
1
Health & Household
B0B53Y7Z7D
USA
$80k per month
The client is known for their life-changing mushroom coffee. After years of battling the side effects of stimulants and caffeine, the founders discovered the transformative power of functional mushrooms combined with nootropics. To bring this innovative solution to a wider audience, they partnered with Lezzat to successfully launch their mushroom coffee on Amazon. Lezzat offered the following services:
The client was driven by a mission to enhance people’s lives by making everyday products healthier and revolutionising the way we energise. They believed their transformative mushroom coffee blend could offer significant benefits to others, but they were unsure how to navigate the complexities of selling on Amazon. Recognising the potential impact of their product, they reached out to us at Lezzat to ensure a successful launch and bring their unique offering to a broader audience.
The brand needed help in launching their product on Amazon from the ground up. Lezzat’s team assisted in navigating the complex process of category ungating, ensuring that they could be listed in the right category. We also provided the client a comprehensive design brief to create an Amazon listing that would stand out and appeal to potential customers. This meticulous attention to detail in the initial setup was crucial in laying a strong foundation for success on Amazon.
Beyond just getting the product listed, Lezzat continued to support the brand by managing their campaigns and optimising their Amazon product listing for the nutrition supplements category. We conducted A/B split tests on images to identify which visuals resonated best with customers, leading to high conversion rates. Additionally, Lezzat was instrumental in fixing catalogue issues that could have hindered their on Amazon. Lezzat’s proactive approach and in-depth knowledge of Amazon’s platform ensured that they not only launched successfully but also gained a competitive edge in a crowded marketplace.
When Lezzat first partnered with the brand, the team knew they had something special—a product with immense potential waiting to make its mark on Amazon. But to stand out in a crowded marketplace, it takes a combination of strategic insights, precise execution, and a deep understanding of the Amazon ecosystem to turn that potential into success. So we started working with them.
One of the key winning moves Lezzat implemented was the creation of a detailed design brief that served as the foundation for their Amazon listing. This design brief was meticulously crafted to capture the essence of the brand while aligning with Amazon’s best practices for optimal visibility and engagement. By focusing on every element—from infographics to the overall aesthetic—Lezzat ensured that their Amazon presence was not only compelling but also strategically positioned to attract and convert potential customers. Additionally, Lezzat implemented targeted Amazon PPC for nutrition brands, driving even more visibility and traffic to their product listing, further contributing to its rapid sales growth.
In addition to the strategic design brief, Lezzat employed A/B split testing on product images, a crucial move that significantly enhanced their conversion rates. Understanding that visuals play a pivotal role in attracting customers on Amazon, Lezzat tested various image options to determine which ones resonated most with the target audience. This data-driven approach allowed them to optimise the listing with the most effective visuals, ensuring that the product made the strongest possible impression on shoppers.
The combination of a well-crafted design brief and insightful image testing helped them achieve a competitive edge, driving both higher visibility and sales on the platform.
The brand’s partnership with Lezzat proved to be a game-changer. They saw their sales soar from 0 to an impressive daily average of 75 units, thanks to Lezzat’s strategic guidance and hands-on support. With their expertise, Lezzat helped them not only break into the competitive Amazon marketplace but thrive within it.
Choosing Lezzat means partnering with a team that goes beyond just launching products on Amazon—we are committed to turning your brand’s potential into measurable success. With a deep understanding of Amazon’s complexities, Lezzat provides tailored strategies, meticulous execution, and continuous optimisation, ensuring that every aspect of your product’s Amazon journey is set up for long-term growth and success.
The client was very happy to launch with Lezzat, as it not only gave their product a powerful start on Amazon with tailored Amazon nutrition marketing strategies but also continues to drive lasting benefits for their brand to this day.
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