The Cost of Amazon Advertising in the UK
Amazon is undoubtedly the most powerful e-commerce platform globally due to its vast customer base, unparallelled logistics network, and comprehensive range of products and services. With millions of active users, Amazon UK is the most preferred platform for hundreds of thousands of sellers in the UK. However, due to high competition, advertising on Amazon has […]
Exploring Amazon’s Global Marketplace Domination
In the expansive landscape of e-commerce, Amazon stands as a towering giant, wielding its influence across numerous marketplaces worldwide. From the bustling streets of New York City to the serene shores of Sydney, Amazon’s presence permeates various countries, shaping consumer habits and transforming the retail landscape. Amazon’s global marketplace strategy is a testament to its […]
What is Amazon Listing Optimisation?
Amazon is the world’s largest online marketplace, with millions of products and billions of dollars in sales each year. With so much competition, it’s essential for sellers to optimize their product listings to stand out from the crowd and attract customers. This process, known as Amazon listing optimization, involves a range of strategies and techniques […]
Make the Most of Amazon FBA with Amazon Seller Central
Amazon FBA (Fulfilment by Amazon) is a powerful tool for entrepreneurs and businesses looking to sell products online. It enables you to keep your products in Amazon’s fulfilment centres, where they manage the packaging, shipping, and customer service. This can save you time and money, and help you reach a larger audience. However, to truly make […]
How to Become a Vendor on Amazon Vendor Central
Becoming a vendor in Amazon Vendor Central is a strategic move for manufacturers and distributors looking to expand their reach and increase their sales. Amazon Vendor Central offers a unique opportunity to sell products directly to Amazon, tapping into the extensive customer base and logistics capabilities of the e-commerce giant. However, becoming a vendor on […]
Prime Talk Spotlight: Alexandros Karagiannis and the Rise of Lezzat
In a recent episode of Prime Talk, we had the privilege of delving into the fascinating journey of Alexandros Karagiannis, the Director of Lezzat. What began as a chance encounter at an Amazon conference has blossomed into the thriving agency it is today. Alexandros’s entrepreneurial adventure is a testament to the power of seizing opportunities […]
How does Amazon SEO affect Amazon PPC?
Amazon SEO and Amazon PPC are well-known in the world of Amazon e-commerce. They are both essential in driving visibility, traffic, and sales into product listings and have a significant impact on each other. As an Amazon marketing agency, we, at Lezzat, understand the importance of Amazon SEO and PPC in the overall success of […]
What Are the Amazon PPC Ad Types and Which Ones Should You Use?
Running Amazon PPC campaigns is one of the keys to make it on Amazon as a seller. It is a powerful tool that will help drive traffic and sales into your listings. In this article, we will discuss the different types of PPC ads on Amazon and which ones you should use, so you can […]
