Amazon Sponsored TV Launches in the UK: A New Opportunity for Advertisers
Amazon has introduced Sponsored TV in the UK, Brazil, Mexico, and Canada, offering brands a new way to engage audiences through a self-service advertising solution accessible via Amazon’s Ad Console. Unlike Streaming TV ads, which require a minimum spend through Amazon DSP, Sponsored TV has no such barrier, making it ideal for brands of all […]
Amazon UK VAT Changes: What You Need To Know
Amazon has announced significant changes to their VAT policies effective from August 1, 2024. This article will detail these changes and their implications for Amazon sellers, particularly from a UK VAT perspective. Additionally, there has been an ongoing Amazon VOEC issue affecting many sellers in recent months. If Amazon is withholding substantial VAT from your […]
How to Start Selling on Amazon
Amazon is known to be a very powerful platform for sellers to reach millions of customers worldwide, offering vast visibility and potential for growth. With the best tools and resources like Fulfilment by Amazon (FBA), Prime eligibility, and robust advertising options, sellers can streamline operations, enhance customer experience, and maximise sales. Selling on Amazon is […]
Top 10 tips that can help you increase sales on Amazon
As seasoned Amazon sellers, we understand the challenges and opportunities that come with running a business on the world’s largest e-commerce platform. Improving your Amazon sales requires strategic planning, continuous optimisation, and a keen understanding of the platform’s dynamics. To help you boost your sales, we have listed down top 10 tips with actionable insights […]
The Cost of Amazon Advertising in the UK
Amazon is undoubtedly the most powerful e-commerce platform globally due to its vast customer base, unparallelled logistics network, and comprehensive range of products and services. With millions of active users, Amazon UK is the most preferred platform for hundreds of thousands of sellers in the UK. However, due to high competition, advertising on Amazon has […]
What is Amazon Listing Optimisation?
Amazon is the world’s largest online marketplace, with millions of products and billions of dollars in sales each year. With so much competition, it’s essential for sellers to optimize their product listings to stand out from the crowd and attract customers. This process, known as Amazon listing optimization, involves a range of strategies and techniques […]
Make the Most of Amazon FBA with Amazon Seller Central
Amazon FBA (Fulfilment by Amazon) is a powerful tool for entrepreneurs and businesses looking to sell products online. It enables you to keep your products in Amazon’s fulfilment centres, where they manage the packaging, shipping, and customer service. This can save you time and money, and help you reach a larger audience. However, to truly make […]
How to Become a Vendor on Amazon Vendor Central
Becoming a vendor in Amazon Vendor Central is a strategic move for manufacturers and distributors looking to expand their reach and increase their sales. Amazon Vendor Central offers a unique opportunity to sell products directly to Amazon, tapping into the extensive customer base and logistics capabilities of the e-commerce giant. However, becoming a vendor on […]
Prime Talk Spotlight: Alexandros Karagiannis and the Rise of Lezzat
In a recent episode of Prime Talk, we had the privilege of delving into the fascinating journey of Alexandros Karagiannis, the Director of Lezzat. What began as a chance encounter at an Amazon conference has blossomed into the thriving agency it is today. Alexandros’s entrepreneurial adventure is a testament to the power of seizing opportunities […]
How does Amazon SEO affect Amazon PPC?
Amazon SEO and Amazon PPC are well-known in the world of Amazon e-commerce. They are both essential in driving visibility, traffic, and sales into product listings and have a significant impact on each other. As an Amazon marketing agency, we, at Lezzat, understand the importance of Amazon SEO and PPC in the overall success of […]
