Amazon Sponsored TV Launches in the UK: A New Opportunity for Advertisers
Amazon has introduced Sponsored TV in the UK, Brazil, Mexico, and Canada, offering brands a new way to engage audiences through a self-service advertising solution accessible via Amazon’s Ad Console. Unlike Streaming TV ads, which require a minimum spend through Amazon DSP, Sponsored TV has no such barrier, making it ideal for brands of all […]
The Cost of Amazon Advertising in the UK
Amazon is undoubtedly the most powerful e-commerce platform globally due to its vast customer base, unparallelled logistics network, and comprehensive range of products and services. With millions of active users, Amazon UK is the most preferred platform for hundreds of thousands of sellers in the UK. However, due to high competition, advertising on Amazon has […]
Prime Talk Spotlight: Alexandros Karagiannis and the Rise of Lezzat
In a recent episode of Prime Talk, we had the privilege of delving into the fascinating journey of Alexandros Karagiannis, the Director of Lezzat. What began as a chance encounter at an Amazon conference has blossomed into the thriving agency it is today. Alexandros’s entrepreneurial adventure is a testament to the power of seizing opportunities […]
Amazon Marketing Services (AMS): A Comprehensive Guide
In the world of e-commerce, competition is fierce and attention spans are short. That’s why effective marketing is crucial for success. Amazon Marketing Services (AMS) is a powerful tool that empowers sellers and vendors to reach a wider audience and boost their sales on the world’s largest online marketplace. It enables business owners to promote […]
