What is Amazon DSP?

What Is Amazon DSP?

Amazon DSP is an advertising platform designed to enable businesses to reach their target customers on Amazon.com, Amazon-owned sites, and other chosen websites.      

DSP or Demand-Side Platform uses Real-Time Bidding (RTB) technology and data-driven algorithms to display ads in front of the desired audience at the right place and the right time.

Why Use Amazon DSP?

Using Amazon DSP can help your business grow significantly. Amazon is the most extensive ecommerce marketplace in the world. Being the largest online retailer provides your business a great opportunity to expand your customer base. It allows you to target an audience according to purchase history, browsing behavior, and others. This leads to more conversions since the ads are shown to relevant users who are more likely to buy your product or service.  

With Amazon DSP, you can also reach potential customers on different devices including mobile, desktop, tablet. The ability to leverage these channels enables brands to connect with their audience for more comprehensive and engaging campaigns. This is advantageous especially for companies that use multichannel marketing strategy.

Another benefit of using Amazon DSP is that it allows you to save on advertising costs. DSP uses the cost-per-action (CPA) model. This means that the users only pay for what you want them to do including click, view, purchase, and others.

How Does Amazon DSP Work?

Amazon DSP utilizes algorithms and data to select the ads that are most relevant to the users. It uses a real-time bidding technology that allows businesses to bid on impressions they want to show.

When a user clicks on an ad, the platform starts to track the user’s behavior online and also gives a report on the ad’s performance. Brands use this data to optimize their campaigns according to the user’s specific wants and needs, leading to more conversions.

Creating a Campaign on Amazon DSP

The first thing to do is to set up an Amazon Advertising account. This gives you access to the DSP platform.

Setting goals and having an understanding of your audience may increase the performance of DSP campaigns. Having clear objectives and knowing your customers enable you to select targeting options that are most relevant to your target audience, making your campaigns more effective.

Photo by Christian Wiediger on Unsplash

When creating a campaign, you will need to set up the following:

Campaign Objective

Begin by setting the main goals for your campaign. For example, you want to drive traffic, increase brand awareness, or generate sales.


You can target potential customers based on demographic, geographics, and interest. The DSP also has options of targeting according to the users’ browsing and purchase history.


Set the amount of money you have decided to allot to your campaign. With the cost-per-action model, you will be charged for the action you want the users to take.

Ad Creative

This is the actual ad that will show up in front of the customers. They can be videos, images, and texts. It’s very important to create ads that will catch the interest of your target audience.

Amazon DSP then will show the ads to potential customers. The platform allows you to track the performance of your ads for your evaluation.

Photo by Nataliya Vaitkevich: https://www.pexels.com/photo/a-miniature-shopping-cart-and-smartphone-on-macbook-laptop-6214479

Additional Content

Amazon DSP is a comprehensive advertising platform that provides an opportunity for businesses to display ads to a wide range of audience on Amazon networks, whether on mobile, desktop, or other devices. These ads tend to convert better since they are more relevant to the target users, which also leads to a more cost-effective advertising strategy.

We understand that Amazon DSP is a whole new world to tackle. At Lezzat, we like to meet people where they are and provide them with Amazon DSP services that acknowledge the current standing of their DSP campaigns and help them achieve their goals.

With Amazon DSP, you can begin targeting potential customers based on their interests, behavior, and shopping history. These ads are then shown across Amazon advertising networks such as Amazon.com, IMDb, and other sites. This enables your ads to reach a broader group of people on multiple channels including computers, mobiles, and other devices. With ads that are more targeted, you can significantly decrease wasted ad spend and increase click-through rates, conversions, and ultimately ROIs.

One key feature of Amazon DSP is to enable you to target users according to their interests. This targeting involves looking into product searches, purchase history, and other behavior that will allow you to create campaigns to reach people who are more likely to engage with the ads.

Amazon DSP also operates on real-time bidding making it possible for you to optimize your campaigns and display these ads in front of the right people at the right time. This increases the chance of conversions and enables you to maximize your ad spend at the same time.

Another benefit of Amazon DSP is its ability to run on different devices. This is a very important feature since customers nowadays begin their buying journey on one device and complete it on another. With Amazon DSP, you can reach your customers on mobile, desktop, or wherever they are, making your brand top of their mind.  

Lastly, Amazon DSP provides you reports and analytics that enable you to evaluate your campaign’s performance and make the necessary actions. It gives you insights on which ads are performing and underperforming, which channels the users are coming from, and which strategies are effective and vice versa.  

At Lezzat, we believe that Amazon DSP is a powerful advertising tool that must be a part of every comprehensive advertising strategy. With all the benefits that it offers such as targeting users according to their interests, real-time bidding and optimization capabilities, displaying ads across multiple devices, and providing insightful reports and analytics, Amazon DSP enables you to level up your advertising strategy, ultimately leading to better conversions and increased ROIs.

If you’re looking for a comprehensive, data-driven advertising platform that can help you create more refined, effective, and efficient advertisements, Amazon DSP is for you. Contact us at Lezzat to learn how we can help you.

Learn how you can make your Amazon campaigns more profitable by following these 4 Steps or maximize your profits with these 10 Tips.

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