What Is Amazon FBA? Everything You Need to Know

In the world of e-commerce, Amazon FBA has been a game-changer. Millions of business owners have proven the power of Amazon FBA to grow businesses even beyond desired outcomes. But how exactly does this popular business model by Amazon work and what potential benefits does it offer to every seller?

What Is Amazon FBA?

At its core, Amazon FBA, or Fulfilment by Amazon, is a service provided by the retail giant that allows sellers to store their products in Amazon’s fulfilment centers. Once a seller enrols in the FBA program, they ship their products to Amazon’s warehouses, where the items are stored until they are sold. When a customer places an order, Amazon takes care of the picking, packing, and shipping processes, as well as customer service inquiries and returns.

The Benefits of Amazon FBA

  1. Ease and Convenience

FBA provides sellers with ease and convenience by handling the logistics and fulfilment aspects of their business. Sellers simply send their inventory to Amazon’s fulfilment centers, and Amazon takes care of everything else. This allows sellers to focus more on growing their business and less on the day-to-day operations of order fulfilment.

  1. Global Reach

With Amazon’s vast network of fulfilment centers worldwide, FBA enables sellers to reach customers across the globe with ease, expanding their market reach. Sellers can store their inventory in Amazon’s warehouses located in various countries. Additionally, FBA enables sellers to offer international shipping options and access to Amazon’s international marketplaces, expanding their customer base beyond their local region.

  1. Scalability & Flexibility

FBA offers sellers flexible storage and fulfilment solutions. Sellers can easily increase or decrease their inventory levels as needed without worrying about storage space or fulfilment logistics. FBA can also accommodate sellers of all sizes, from small businesses to large enterprises, making it suitable for sellers looking to grow their business over time.

  1. Prime Shipping Benefits

By utilising Amazon FBA, sellers can offer Prime shipping benefits to their customers, which can significantly boost sales and improve customer satisfaction. Products fulfilled through FBA are eligible for Amazon Prime, which means they qualify for free two-day shipping for Prime members. This feature not only enhances customer satisfaction but also improves the visibility and competitiveness of products on Amazon’s marketplace.


The Drawbacks of Amazon FBA

  1. FBA Fees

While Amazon FBA offers convenience and benefits, it comes with fees for storage, fulfilment, and other services provided by Amazon. These fees can eat into a seller’s profit margins, especially for low-margin products.

  1. Lack of Control

Sellers relinquish some control over the fulfilment process when using Amazon FBA. They rely on Amazon to handle picking, packing, and shipping, which may lead to occasional mistakes or delays beyond their control.

  1. Long-Term Storage Fees

Amazon charges long-term storage fees for inventory that remains in their fulfilment centers for an extended period. Sellers need to carefully manage their inventory to avoid incurring these additional costs.

  1. Dependency on Amazon

Sellers who rely solely on Amazon FBA for their fulfilment may become overly dependent on the platform. Any changes to Amazon’s policies or fees could potentially impact a seller’s business operations and profitability.


Amazon FBA (Fulfilment by Amazon) and MFN (Merchant Fulfilment Network) are two fulfilment options available to sellers on the Amazon platform. With FBA, sellers send their inventory to Amazon’s fulfilment centers, and Amazon takes care of the rest. This option offers convenience and access to Prime shipping benefits but comes with fees. On the other hand, MFN allows sellers to fulfill orders themselves using their own warehouses or third-party logistics providers. While MFN provides more control over the fulfilment process and may be more cost-effective for some sellers, it also requires additional time and resources.

Should you use Amazon FBA?

Whether to use Amazon FBA depends on various factors unique to each seller’s business model, goals, and resources. For sellers seeking convenience, scalability, and access to Prime shipping benefits, Amazon FBA can be a valuable option. Ultimately, sellers should carefully evaluate their needs and consider factors such as cost, control, and scalability before deciding whether to use Amazon FBA.


How Much Does It Cost to Sell on Amazon FBA?

Amazon FBA offers convenience and scalability to sellers, but it also comes with costs that sellers need to consider when evaluating its feasibility for their business.

  1. Fulfilment Fees

These fees cover the costs associated with picking, packing, and shipping orders to customers. Fulfilment fees are based on the size and weight of the product, as well as the shipping distance. They vary depending on whether the product is standard-size or oversize, and whether it qualifies for Amazon Prime shipping benefits.

  1. Storage Fees

Amazon charges storage fees for the inventory stored in their fulfilment centers. These fees are calculated based on the volume of storage space occupied by the inventory and the time it remains in storage. Storage fees are typically higher during peak seasons and for items that remain in storage for an extended period.

  1. Additional Fees

In addition to fulfilment and storage fees, Amazon may charge additional fees for services such as labelling, packaging, returns processing, and removal orders. Sellers should carefully review their fee breakdowns and consider these additional costs when calculating their overall expenses.

How to Get Started?

Starting with Amazon FBA involves a simple process. Here are the simple steps to begin.

  1. Create an Amazon seller account.
  2. List your products.
  3. Enrol in FBA.
  4. Ship your products to Amazon.
  5. Amazon handles the rest.

Amazon FBA is a powerful tool that can help sellers grow their business. With its ease of use, scalability, and array of benefits, it’s no wonder why Amazon FBA has become the go-to choice for so many sellers. If you’re looking to take your e-commerce business to the next level, Amazon FBA will definitely be worth the try.

Schedule a free consultation with us today at Lezzat and let us guide you through the process. Let’s work together to maximise your potential on Amazon’s platform and achieve your business goals.

Learn about the power of Amazon PPC for FBA sellers. Dive deep into the strategies and techniques that can help you boost your sales and maximise your ROI on Amazon’s platform.

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