Selling on Amazon has become more competitive. Today, simply listing your product and hoping for the best won’t cut it. To thrive in this dynamic marketplace, sellers must adopt data-driven, results-oriented Amazon marketing strategies that make the most of every tool available.

In this guide, we’ll explore how you can increase sales with the best Amazon marketing services, from ads to agencies, from campaign structures to digital marketing strategies tailored to Amazon’s ecosystem.

Begin with a Solid Foundation

A solid Amazon marketing strategy begins with three pillars:

1. Keyword Research: Understand what your target audience is searching for. Use tools like Helium 10, Jungle Scout, or Amazon’s own Brand Analytics to identify high-volume, low-competition keywords.
2. Optimised Listings: Your product title, bullet points, description, and backend keywords must be optimised for both customers and Amazon’s algorithm.
3. Visual Content: High-quality images, videos, and A+ Content can significantly improve conversion rates.

Your marketing strategy should then build on this foundation with targeted campaigns, off-Amazon traffic, and brand-building efforts.

Pro Tip: If you’re enrolled in Brand Registry, you can access Amazon Experiments (formerly “Manage Your Experiments”) to A/B test different versions of your product content. This includes:

• Main product images
• Titles
• Bullet points
• Product descriptions
• A+ Content

Instead of guessing which version will perform best, Amazon collects the data and shows which version drives higher conversion rates, giving you science-backed direction to optimise your listing.

Examples of what to test:

• Image with product on white background vs. lifestyle image
• Title with feature-focused copy vs. benefit-focused copy
• A+ Content with infographic layout vs. brand storytelling

Amazon Advertising Strategies

1. Running Effective Amazon Marketing Campaigns

One of the most powerful ways to increase visibility and drive more conversions on Amazon is through strategic advertising. Paid campaigns are a core marketing strategy that can significantly boost your sales when executed correctly. Amazon offers several ad types to choose from:

1. Sponsored Products: These are keyword-targeted ads that appear in search results and on product detail pages. They are ideal for individual SKUs, making them the best Amazon marketing campaign for individual products.
2. Sponsored Brands: These ads highlight your logo, a compelling headline, and product offerings. They’re excellent for driving brand awareness and capturing top-of-funnel traffic.
3. Sponsored Display: These ads target shoppers both on and off Amazon based on shopping behaviour, ideal for retargeting and upselling.
4. Video Ads: If you have a compelling product story or benefit to showcase, Sponsored Brands Video ads can increase click-through rates and conversions dramatically.

To ensure success:

• Use structured campaigns (e.g., branded vs. non-branded, auto vs. manual).
• Continuously analyse ACOS (Advertising Cost of Sale) and ROAS (Return on Ad Spend).
• Split test ad copy, images, and targeting options regularly.

2. Implement Product Targeting and Category Targeting Ads

It’s worth noting that most sellers focus on keyword targeting, but product targeting and category targeting can be equally—if not more—effective in the right contexts. With Sponsored Products and Sponsored Display ads, you can directly target:

• Specific competing ASINs
• Entire product categories
• Complementary products

For example, if you sell blender bottles, you might target competitor water bottles or even workout supplement containers. This tactic lets you steal market share from similar or related items while offering a relevant alternative.

You can also use category targeting for defencive purposes, ensuring that your own listings appear on detail pages of similar products from your own brand.

Pro tip: Start with automatic campaigns to collect data, then manually segment the top-performing ASINs and categories into dedicated campaigns with tailored ad copy and bids.

3. Launch Seasonal Bundles and Limited-Time Offers

Another underused Amazon marketing tactic is creating product bundles or limited-time product sets tailored for holidays, gifting seasons, or trends. Bundling multiple complementary products into one ASIN:

• Increases average order value (AOV)
• Creates a unique offer that competitors can’t duplicate
• Helps launch new SKUs or promote slow-moving inventory

Seasonal bundles are especially effective during:

• Prime Day
• Q4 (Black Friday, Cyber Monday, Christmas)
• Valentine’s Day, Mother’s Day, etc.

You can use tools like Amazon Virtual Bundles (for brand-registered sellers) to test bundle performance without needing to physically package items together.

Pro tip: Highlight urgency in your titles and images using phrases like “Limited Edition” or “Holiday Gift Set” and promote bundles via Sponsored Brands and social media campaigns.

Drive External Traffic

1. Launch Social, Influencer, and Email Marketing

While Amazon ads are central to most strategies, Amazon seller marketing should extend beyond the platform:

1. Social Media Ads: Direct traffic from Facebook, Instagram, or TikTok to your Amazon listings. Use a landing page (like a ManyChat flow or PixelMe) to warm up leads and track conversions.
2. Google Ads to Amazon: You can run Google Shopping or text ads directly to your Amazon listings. This can help you dominate search visibility outside of Amazon.
3. Influencer Marketing: Sellers earn rewards through Amazon’s Brand Referral Bonus when they drive external traffic to their products. Work with micro-influencers on YouTube, TikTok, and Instagram to drive clicks and earn bonuses.
4. Email Marketing: While you can’t directly contact customers on Amazon, you can build an email list through insert cards, QR codes, and post-purchase funnels. Use that list to promote launches and seasonal campaigns.

2. Leverage Amazon Attribution to Track Off-Amazon Performance

If you’re investing in external traffic like the above, it’s critical to understand what actually drives conversions on Amazon. That’s where Amazon Attribution comes in.

Amazon Attribution is a powerful analytics tool that lets brand-registered sellers and vendors measure the performance of their off-Amazon marketing campaigns. It tracks how non-Amazon channels contribute to purchases and helps you identify which sources and messages lead to the most conversions.

By placing attribution tags in your ad URLs or social campaigns, you can track:

• Clicks and detail page views
• Add-to-cart behaviour
• Sales performance and ROI

Use this data to double down on high-performing channels and refine campaigns that aren’t converting. Combine insights from Amazon Attribution with your Brand Analytics dashboard for a 360° view of your funnel.

3. Capture and Convert External Traffic with an Amazon Storefront

An Amazon Storefront is a powerful tool to unify your product range, reinforce brand identity, and boost conversion rates. When driving external traffic from social media, email campaigns, or influencer promotions, sending customers to a well-designed Storefront provides a seamless, distraction-free shopping experience.

Unlike individual product listings, a Storefront allows you to:

• Showcase multiple products or collections
• Tell your brand story with rich visuals and video
• Run seasonal promotions and highlight best-sellers
• Track external performance with Amazon Attribution

Pro tip: Use your Storefront as the landing page for Facebook Ads, TikTok campaigns, or influencer shoutouts. It increases conversion and also potentially qualifies for the Brand Referral Bonus, giving you a percentage back on off-Amazon-driven sales.

Advanced Growth Tactics

1. Create New ASIN Variations to Extend Shelf Life and Visibility

Don’t let your product listing become stale. Regularly launching new ASINs—especially colour, size, scent, or limited-edition variations under the same parent listing—can:

• Reignite visibility in search
• Increase repeat purchase potential
• Give shoppers more choices without leaving your brand ecosystem

Adding child ASINs to a successful parent product is a strategic way to leverage existing ranking power while testing new demand. Amazon rewards active catalogue management and new releases often enjoy a short-term visibility boost.

Pro tip: Promote new variations using Sponsored Product ads and “New Arrival” badges, and test pricing and positioning based on performance insights.

2. Expand with DSP & External Ads

As your brand matures, standard Sponsored Ads might not be enough to capture your full market potential. That’s where Amazon DSP (Demand-Side Platform) comes into play. DSP allows sellers and vendors to run programmatic display and video ads across Amazon-owned properties (like IMDb, Twitch, and Kindle) and external websites and apps.

With Amazon DSP, you can:

• Retarget shoppers who viewed your listings but didn’t convert
• Reach new audiences based on lifestyle, behavior, and shopping signals
• Run cross-channel campaigns for full-funnel marketing
• Build brand awareness beyond the search results page

For brands ready to scale beyond Amazon’s native traffic, DSP combined with external platforms like Google Display Network, YouTube Ads, or Meta Ads can unlock even more visibility.

Pro tip: Pair your DSP campaigns with Amazon Attribution tags to accurately track performance and ROI across the full buyer journey.

3. Monitor Competitors & Market Trends to Stay Ahead

In a fast-moving marketplace like Amazon, what your competitors do matters—and being reactive isn’t enough. Top-performing brands use data tools to proactively track shifts in pricing, keyword rankings, ad placements, and customer sentiment.

Here’s how to stay competitive:

• Use competitor analysis tools (e.g., Jungle Scout, Helium 10, or DataHawk) to track keyword gaps, pricing changes, and review trends.
• Monitor category-level trends to spot demand spikes or emerging niches.
• Set alerts for changes in Buy Box ownership, product availability, or listing updates on top competitor ASINs.

Pro tip: Don’t just copy your competitors—use their weak points to your advantage. Negative reviews and unanswered customer questions on their listings are goldmines for product improvements and ad messaging ideas.

Why You Should Consider a Professional Amazon Marketing Agency

Hiring an Amazon marketing agency can help in many ways. With in-depth knowledge of the platform and a strategic approach, agencies help sellers discover growth opportunities that are often difficult to achieve alone.

Benefits of Working with an Agency:

• Deep platform expertise
• Access to cutting-edge tools
• Scalable campaigns managed by specialists
• Integration with broader Amazon digital marketing efforts (email, influencers, external traffic)

When to Outsource to Amazon Marketing Agencies?

If your team is stretched thin or lacking Amazon expertise, outsourcing to an Amazon marketing company might be the smartest move.

Here’s what to expect from the best Amazon marketing companies:

• Full-service management (ads, SEO, content, analytics)
• Transparent reporting and KPIs
• Listing creation and translation for international marketplaces
• Strategic advice on pricing, FBA/FBM, and reviews

Top-tier Amazon marketing agencies often offer bundled packages that include PPC, DSP, content optimisation, and even photography and video services.

Final Thoughts

Amazon is a complex ecosystem. To succeed, you need more than just great products; you need a cohesive and powerful Amazon marketing strategy. Remember that winning on amazon isn’t just about traffic. It’s about conversion, brand equity, and repeat business. Invest in the right Amazon marketing campaigns, leverage expert help when needed, and don’t be afraid to test and iterate. The payoff, long-term growth and profitability, is well worth it.

If you’re looking to scale your Amazon business and want expert support with advertising, listing optimisation, or strategy development, our Lezzat team is here to help. As an experienced Amazon marketing agency, we offer tailored solutions to help you boost visibility, drive sales, and outperform your competition. Contact us today to discuss your goals, and don’t forget to browse our other blog posts for more actionable insights.