Best Amazon Keyword Research Tools for 2027

Many FBA sellers struggle to get sales even when they have great products. One reason is that they choose search terms based on guesswork rather than what customers actually search for. Without real customer data, you’re just guessing, and customers may not find your listing.  

Learning how to find keywords for Amazon listing optimisation takes out all the guessing. The right software highlights the exact search terms customers type in day after day.

In this guide, we take a look at the best tools for 2027, which will help you boost your rankings, pull in steady organic traffic, and get far more value from your ad spend.

Why Amazon Keyword Research Matters in 2027

Not everyone uses the same search terms to find a product. If two people want a lunchbox, one might search for an insulated lunchbox, while the other types leakproof lunchbox. This is where a good Amazon keyword research tool makes all the difference. 

By finding the exact words shoppers type, you show Amazon what your product is really about. This makes it much easier for your listing to show up for the right buyers. You can put these keywords in your website’s title, bullet points, description, and backend search boxes. It also helps you run ad campaigns that give you a better idea of what your customers actually want.

Keywords are only part of the story. They will not increase sales if your product has bad reviews, is of poor quality, and the product price is too high. 

Best Amazon Keyword Research Tools for 2027

There are plenty of Amazon seo tools for keyword research, but not every seller needs the same features. Some are better suited to competitor research, while others offer additional support for advertising and listing optimisation.

Here are five options worth knowing about.

1. Helium 10

Helium 10 offers tools that help Amazon sellers discover relevant search terms and analyse competing products. Its Cerebro tool supports reverse ASIN research, allowing sellers to enter a competitor’s Amazon Standard Identification Number (ASIN) and find keywords associated with that product. Cerebro also helps sellers find more keywords to use in their product listings.

You can use this data to improve your product listings and choose keywords for future ad campaigns. For PPC campaign management, Helium 10 provides Adtomic to help sellers control and optimise their Amazon ads. Combined, these features turn Helium 10 into a really practical Amazon ppc keyword research tool for connecting your keyword research with your main advertising strategy.

2. Jungle Scout

Jungle Scout’s Keyword Scout helps Amazon sellers find the search terms shoppers actually use. You just need to enter a word, and it gives you other words people search for.  You can also paste the competitor’s ASIN (Amazon Standard Identification Number), and it will show the keywords on which the particular product is ranking.

You can also check keyword search volume, product rankings in organic and paid results, and the cost of each ad click. These help you improve your listings, find good ad opportunities and plan your campaigns.

3. SellerApp

SellerApp helps sellers discover useful keywords, monitor their rankings, and see which search terms their competitors are using. The platform can also help sellers see whether their products are indexed for specific search terms.

It also helps sellers understand how their ads are performing. If shoppers click on an ad but don’t buy the product, sellers can check what they searched for and whether the ad or product page needs to be changed. Using Amazon keyword research for PPC can help sellers find more relevant keywords and improve the chances of reaching interested buyers.

4. Data Dive

Data Dive can be useful for sellers who want to find keywords by looking at competing products. It can help when creating a new listing or making changes to an existing one.

Sellers don’t need to use every keyword they find. Not all the keywords will suit a product, so sellers should choose the ones that match the product they sell. They can add these keywords to their titles, bullet points, and descriptions. Data Dive helps them organise keyword ideas and check which terms other sellers use.

5. Amazon Brand Analytics

Amazon Brand Analytics gives sellers a look at what customers search for on Amazon. It also helps them understand which products catch shoppers’ attention.

The data comes straight from Amazon, so it works well alongside any third-party keyword tools you already use. You can only get in if you have a Professional selling account and a Brand Representative role for a brand that’s enrolled in Amazon Brand Registry. If you qualify, the insights can help you improve your listings and spot good ad opportunities.

How to Find Keywords for an Amazon Listing

• Start with your product. Write down what it does, who it’s for and why people buy it. Those notes are the seed of your keyword list.
• Use a keyword research tool. It shows you the phrases shoppers actually type in, which are often different from the words you’d guess.
• Look at your competitors. Check their listings for ideas. Just don’t copy a phrase unless it really describes your product.
• Check the demand. A keyword is only worth using if it fits your item and people are searching for it.
• Work them in naturally. Add your best keywords to the title, bullet points, description and backend search fields. Don’t stuff the same phrase in again and again.
• Check your results. Keep an eye on how your listing performs, and update your keywords when your product or your shoppers’ habits change.

Choosing the Right Amazon Keyword Research Tool

There’s no one tool that suits everyone. Not every seller needs the same tool. Some may only need help finding keywords, while others may want to check competitors or manage PPC campaigns. Think about what you need most before choosing one. It’s also worth checking the price and making sure the tool works for the way you sell on Amazon. 

Some tools are mostly for listing research. Others also cover ad insights, keyword tracking and product research, so check what you’d actually use.

The most suitable Amazon keyword research tools for FBA sellers are the ones that fit the size of your business and the work you do. Ask yourself if the features are worth the price. If there’s a demo or free trial, take it. It’s much better to find out a tool doesn’t suit you before you pay for it.

Find Better Amazon Keywords with Professional Support

Finding strong keywords takes ongoing effort on Amazon. There are several keyword research tools that offer different features, so learning to use them all while managing your business can take a lot of time. This is where working with an experienced team can help you. With the right professionals, you can find better search terms for your products, improve your listings, and use your PPC budget wisely.

If you’re facing difficulty growing your business on Amazon, get in touch with Lezzat. Our team will guide you at every step to help you reach the right customers, improve your product visibility, and increase your chances of making more sales.