Best Keyword Research Tool for Amazon PPC & SEO

Keyword research plays an important role when it comes to Amazon PPC and SEO. Every Amazon seller knows that having a good set of keywords is vital to optimized listing and campaigns. For that reason, having a comprehensive keyword research tool is a key in conducting a successful keyword research. It will help you find the most relevant keywords to optimize your listings and campaigns effectively.

As an Amazon marketing agency, we know the importance of having the most effective tools in order to find the most important keywords. In this post, we will be discussing the best tools that you can use for your SEO and Amazon PPC keyword research and how you can utilize them to improve your marketing strategy.

Amazon’s Auto Suggest

Amazon’s very own Auto Suggest is one of the places where you can find keywords for free. Simply go to the Amazon search bar and start typing your product’s name or keyword. Amazon will suggest or show you a list of keywords that is based on the most popular keywords that shoppers use to search for the product. This is a great starting point to find keywords that customers actually use when shopping on Amazon as it also gives you very relevant and organic keywords.

Amazon Keyword Tool

The Amazon Keyword Tool is also free to help you find keywords for your PPC and SEO. This tool offers helpful insights on the keywords that are most related to your product and even the competition level of each keyword. It is easy to use and provides significant data, especially for your campaigns.


MerchantWords is a comprehensive tool for keyword research. It basically uses Amazon’s search data to find the keywords that customers use and gives you an estimate of the monthly search volume of each keyword. It also provides a competition score, so you can see the difficulty of ranking in a particular keyword. If you want to take your keyword research to the next level, MerchantWords is definitely one of those tools that will help you do that. With a wealth of data, it will enable you to improve your PPC and SEO strategies.


Sonar is another keyword research tool that also offers a comprehensive approach to keyword research. It provides you with a list of keywords that are most relevant to your product and a keyword difficulty score to gauge the competition level in each keyword. In addition, Sonar also gives you a list of keywords that your competitors use in their listings. This tool uses machine learning to enable Amazon sellers conduct a thorough keyword research. This keyword research tool is best used for finding new keywords to target and improve your visibility on Amazon.

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Keyword Tool

Keyword Tool is another free tool for Amazon sellers. It provides you a list of keywords that you can use in your listings and target in your campaigns. It also gives you a rough estimate of the search volume of each product.

Jungle Scout

Jungle Scout is one of the OGs when talking about Amazon keyword research. It is one of the very first. Today, Jungle Scout enables you to conduct thorough keyword research using their Keyword Scout. This feature allows you to find the most relevant keywords in exact and broad forms, which are useful in creating your listings and optimizing your PPC campaigns. It also allows you to reverse-search your competitors to get the keywords where they are ranking. Additionally, through this tool, you can discover which keywords are most likely generating the most revenues for your competitors and start targeting those keywords.

Helium 10

Helium 10 came after Jungle Scout, but has proven to be one of the strongest Amazon tools, especially when it comes to keyword research. This tool offers certain features such as Cerebro and Magnet that can help you conduct a thorough keyword research. Magnet enables you to find suggestions for a keyword together with their estimated search volume, search volume history and trend, suggested PPC bids, and others, which can be useful in creating listings and running campaigns. Cerebro also allows you to reverse-search your competitors to get their keywords. This tool provides the same data as Magnet.


Semrush is another keyword research tool that may be used by Amazon sellers. This tool features the Keyword Magic Tool that allows you to find keywords that consumers use on Google. This may be useful when you want to run an advanced advertising campaign strategy. It will help you find keywords that you may target when running campaigns outside Amazon.

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Keyword research is a crucial step in improving your visibility on Amazon. Finding the right keywords and incorporating them in your listings and campaigns enable your product to appear in the right places in front of the right customers. To do this, you need a keyword research tool with the right features to help you find keywords and analyze them well. Having a keyword research tool contributes to a more effective and efficient keyword research.

We hope that this blog has given you some valuable information about the best keyword research tools for Amazon SEO and PPC. No matter which tool you select, do not forget to utilize it in combination with other marketing strategies and practices such as optimizing listings, using high-quality images, providing competitive offers, and others. Doing this enables you to put your best foot forward for optimum performance and increased ROI.

By taking a holistic approach to your Amazon marketing strategy, you can increase your visibility on Amazon, reach a larger audience, and grow your business. At Lezzat, we are committed to helping our clients achieve success on Amazon, and we are here to help you with all of your Amazon marketing needs.

Whether you need help with keyword research, product listing optimization, advertising campaigns, or anything else, feel free to reach out to us. Our team of Amazon marketing experts is always here to help, and we would be happy to assist you with your Amazon marketing journey.

Looking to hire an Amazon marketing expert? Learn about the 10 Questions you need to ask to select the right team for you.

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