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Amazon Sponsored TV Launches in the UK

Amazon Sponsored TV Launches in the UK: A New Opportunity for Advertisers

Amazon has introduced Sponsored TV in the UK, Brazil, Mexico, and Canada, offering brands a new way to engage audiences through a self-service advertising solution accessible via Amazon’s Ad Console. Unlike Streaming TV ads, which require a minimum spend through Amazon DSP, Sponsored TV has no such barrier, making it ideal for brands of all

10 Tips to Help You Build A Killer Amazon PPC Campaign

With over 2.5 million sellers on Amazon, the competition on Amazon is very fierce. One way to stand out among these competitors is through running an Amazon PPC campaign. To do this, you need a well-structured PPC advertising strategy. Here at Lezzat, we are experts in Amazon marketing and have

What Is Amazon PPC Management and How Does It Work?

Amazon PPC management is simply the act of managing Amazon Pay-per-click campaigns. This process is crucial, as it helps in the overall success of the campaigns. In this article, we will delve into what Amazon PPC management is and how it works. What is Amazon PPC Management? Amazon PPC management

Is the DSP program from Amazon worth starting with?

The Amazon Demand Side Platform (DSP) is a powerful advertising tool that increases your advertising reach through programmatic advertising. It’s great for businesses that want to take their Amazon advertising to the next level. However, many businesses are still wondering if it is worth the try. In this article, we

Understanding Amazon PPC Metrics

Introduction Amazon is the world’s biggest online marketplace. It provides businesses an unparalleled opportunity to reach a huge number of potential customers with 310 million active users. However, with over 2.5 million third-party sellers, the competition is fierce. One key factor to make it on Amazon is by having a

How to Run a Successful Amazon PPC Campaign

As an Amazon seller, it is important to know that Amazon Pay-Per-Click (PPC) campaign can significantly impact your sales and visibility on Amazon. A well-executed Amazon PPC campaign can bring about this success. In this post, we will provide you with tips and tricks on how to run Amazon PPC

How to Structure Your Amazon PPC Campaign in 2023

Amazon PPC is a powerful tool that Amazon sellers can leverage to increase their overall sales performance. However, running an Amazon PPC campaign can be quite challenging, so that’s why it will be very helpful to have well-structured campaigns to ensure the success of your advertising efforts. In 2023, with

Amazon PPC Automatic Campaign: Complete Guide

Amazon PPC Automatic Campaign: Complete Guide If you’re someone who is already tired of managing your Amazon PPC campaigns and not seeing results, it may be time to try Amazon automatic campaigns. This campaign type, like the others, is also a great way to simplify your efforts and drive sales

Best Keyword Research Tool for Amazon PPC & SEO

Keyword research plays an important role when it comes to Amazon PPC and SEO. Every Amazon seller knows that having a good set of keywords is vital to optimized listing and campaigns. For that reason, having a comprehensive keyword research tool is a key in conducting a successful keyword research.

Why Are My Amazon PPC Ads Not Converting?

Amazon PPC is an advertising platform made for Amazon sellers to promote their products and brands. It works on an auction style by which the advertisers bid on keywords and ASINs and uses the pay-per-click system. As an advertising tool used in the world’s biggest e-commerce, it surely has its

Promotion World Winner Announcement

PromotionWorld recently announced the list of awardees for the Top 10 Best Search Engine Marketing (SEM) Company for March 2023 on their website. As a company, PromotionWorld focuses on providing helpful information on the leading industry leaders and their services. This annual award seeks to name the best companies in

What is Amazon DSP?

What Is Amazon DSP? Amazon DSP is an advertising platform designed to enable businesses to reach their target customers on Amazon.com, Amazon-owned sites, and other chosen websites.       DSP or Demand-Side Platform uses Real-Time Bidding (RTB) technology and data-driven algorithms to display ads in front of the desired audience at

Become A Better Seller.

We are the UK’s Leading Full Service Amazon Marketing Agency. Clients turn to Lezzat to make Amazon a success for their business, and here is what they are saying.