Prime Talk Spotlight: Alexandros Karagiannis and the Rise of Lezzat
In a recent episode of Prime Talk, we had the privilege of delving into the fascinating journey of Alexandros Karagiannis, the Director of Lezzat. What began as a chance encounter at an Amazon conference has blossomed into the thriving agency it is today. Alexandros’s entrepreneurial adventure is a testament to the power of seizing opportunities […]
Amazon Marketing Services (AMS): A Comprehensive Guide
In the world of e-commerce, competition is fierce and attention spans are short. That’s why effective marketing is crucial for success. Amazon Marketing Services (AMS) is a powerful tool that empowers sellers and vendors to reach a wider audience and boost their sales on the world’s largest online marketplace. It enables business owners to promote […]
4 Hacks to Effectively Reduce Amazon PPC Cost
Managing your Amazon PPC cost is an important step in a successful Amazon PPC campaign. With the increasing competition in the Amazon marketplace, it is important to manage your cost effectively, so you can stay on top of the game. Here are our top 4 hacks to effectively reduce your Amazon PPC cost. Optimise your […]
What Are the Amazon PPC Ad Types and Which Ones Should You Use?
Running Amazon PPC campaigns is one of the keys to make it on Amazon as a seller. It is a powerful tool that will help drive traffic and sales into your listings. In this article, we will discuss the different types of PPC ads on Amazon and which ones you should use, so you can […]
Amazon Accelerate Keynote Announcements
Today marked the commencement of #AmazonAccelerate, an event filled with noteworthy revelations. The opening statement highlighted a significant transformation in Amazon’s landscape over the past decade, with third-party sellers now driving over 60% of the platform’s sales.The keynote was centered around five core themes: 1. Innovative Empowerment: Amazon unveiled groundbreaking tools designed to save sellers […]
How to Optimise Amazon PPC Campaigns
Amazon PPC is a powerful tool that can help you increase your visibility on Amazon and drive traffic and sales into your listings. A well-executed Amazon PPC strategy can achieve these goals for you. However, in order to do this, one of the things you need to do is to optimise your campaigns. In this […]
10 Tips to Help You Build A Killer Amazon PPC Campaign
With over 2.5 million sellers on Amazon, the competition on Amazon is very fierce. One way to stand out among these competitors is through running an Amazon PPC campaign. To do this, you need a well-structured PPC advertising strategy. Here at Lezzat, we are experts in Amazon marketing and have helped many businesses achieve success […]
What Is Amazon PPC Management and How Does It Work?
Amazon PPC management is simply the act of managing Amazon Pay-per-click campaigns. This process is crucial, as it helps in the overall success of the campaigns. In this article, we will delve into what Amazon PPC management is and how it works. What is Amazon PPC Management? Amazon PPC management is the process of managing […]
Is the DSP program from Amazon worth starting with?
The Amazon Demand Side Platform (DSP) is a powerful advertising tool that increases your advertising reach through programmatic advertising. It’s great for businesses that want to take their Amazon advertising to the next level. However, many businesses are still wondering if it is worth the try. In this article, we will tackle the benefits of […]
Understanding Amazon PPC Metrics
Introduction Amazon is the world’s biggest online marketplace. It provides businesses an unparalleled opportunity to reach a huge number of potential customers with 310 million active users. However, with over 2.5 million third-party sellers, the competition is fierce. One key factor to make it on Amazon is by having a comprehensive advertising strategy in place. […]
