Selling on Amazon is survival in one of the toughest arenas in the world. Millions of products compete for the spotlight, algorithms decide who rises and who sinks, and every seller battles with one common enemy: Amazon Error Codes.
For newcomers, these codes feel like a secret language designed to keep you guessing. For seasoned sellers, they’re the daily obstacles standing between smooth sales and listings stuck in limbo. Some ignore them. Some waste hours chasing shadows. The smartest sellers? They know the codes, decode the message, and act fast.
If you’re serious about growing your Amazon business seller account, you need more than a surface understanding. You need to know what these codes really mean, how they impact your performance, and the exact fixes that will keep your catalogue healthy and your sales flowing. This guide lays it all out—the common codes, the rare ones, the mistakes sellers make, and the best practices to win the game.
Why Amazon Error Codes Matter
Amazon is a highly structured marketplace, and every listing must meet strict technical and policy standards. When sellers attempt to upload or edit listings, the system checks the submission against these requirements. If something doesn’t match, an error code is triggered.
Some error codes are relatively minor—like a missing field in a spreadsheet. Others indicate more serious problems, such as violations of Amazon’s Generic Product Policy or potential breaches of compliance rules.
By learning what these codes mean and how to fix them, sellers can:
- Avoid long back-and-forth delays with Seller Support.
- Prevent suppressed or deactivated listings.
- Protect their Amazon business seller account from unnecessary risks.
- Save time and reduce frustration.
Common Amazon Error Codes and Their Fixes
Here is a detailed breakdown of the most frequent and significant Amazon error codes.
Invalid URL Format (Error 15)
This occurs when the URL you provide (e.g., for an image) doesn’t meet Amazon’s formatting rules.
Fix: Ensure the URL begins with http:// or https://, contains no spaces, and points to a valid, accessible image file.
Errors 5661, 5664, 5665
These errors generally relate to brand information conflicts or restrictions. Error 5665, in particular, is common when you try to create a listing under a brand that is not yet registered in Amazon’s Brand Registry.
Fix: Apply for brand approval, provide product images showing branding, and submit invoices or authorisation letters if required.
Error 5461
This code often indicates that the brand or attribute you’ve tried to submit conflicts with existing catalogue information.
Fix: Verify that the product identifiers (UPC/EAN) are correct and request catalogue correction via Seller Support if necessary.
Error 3015
This usually arises when there is a mismatch in product attributes such as variations. For example, you might be trying to assign a parent-child relationship incorrectly.
Fix: Review the flat file for variation fields, and ensure parent/child SKUs are properly linked.
Error 4000 & Error 4400
These typically indicate inventory feed failures. Error 4000 points to general inventory file issues, while Error 4400 relates to pricing feed rejections.
Fix: Download the processing report to identify the specific line errors. Double-check pricing, inventory, and SKU fields.
5000 Series Error Codes
Usually tied to image or content issues, these errors may indicate missing or invalid images, incorrect product titles, or prohibited keywords.
Fix: Ensure all content complies with Amazon’s listing policies, particularly around restricted phrases or image standards.
6000 Series Error Codes
These often involve variation relationship issues, such as incorrect parent-child setups.
Fix: Verify variation themes match Amazon’s allowed options for your category.
8000 Series Error Codes
These are linked to catalogue policy violations, such as incorrect product detail submissions or restricted content.
Fix: Review category-specific guidelines and ensure compliance with restricted product rules.
Error 10018
Often connected to GTIN/UPC issues where the identifier you’ve entered is invalid or not recognised.
Fix: Purchase valid GS1 UPCs or request a GTIN exemption.
Error 11003
A flat file submission error, often caused by invalid characters, formatting mistakes, or corrupted data.
Fix: Always use the latest category template and ensure fields are formatted exactly as required.
13000, 14000, 15000, 17000, 18000 Series Error Codes
These broad series generally deal with listing restrictions, data conflicts, or compliance requirements.
Fix:
- For 13000 series: Check restricted product guidelines.
- For 14000 series: Review brand approval requirements.
- For 15000 series: Ensure your listing follows content standards.
- For 17000/18000 series: Correct attribute mismatches or prohibited keywords.
20000 & 30000 Series Error Codes
These relate to fulfilment and account-level restrictions. For example, they may appear if your account is under review or if specific shipping methods are not permitted.
Fix: Contact Seller Support for clarification, as these often require manual intervention.
90000 & 300000 Series Error Codes
These typically appear during API integrations or when bulk uploads conflict with catalogue-level restrictions.
Fix: Review API documentation or consult a developer if using third-party integration tools.
90000000 Series Error Codes
This extremely high series usually signals major system-level or catalogue-wide restrictions.
Fix: These require escalation to Amazon’s internal catalogue team via Seller Support.
Error 8105
A catalogue conflict where the product you’re trying to list doesn’t match existing ASIN details.
Fix: Provide proof of correct product data, such as manufacturer documentation.
Error 90057
Often tied to invalid SKU submissions.
Fix: Ensure SKUs are unique and properly formatted.
Error 990002, 990003, 990010, 990036, 990051, 990073, 990103
These are advanced listing errors related to mismatched product details. For example:
- 990003: Main image and product ID do not match.
- 990010: Missing required attribute.
- 990051: Invalid variation structure.
- 990073: Duplicate entries.
Fix: Correct the mismatched fields, ensure images and product IDs align, and validate the flat file.
Error 1591444
This usually appears when Amazon’s systems encounter an unknown or rare validation conflict.
Fix: Open a case with full details of your file submission.
Error Message Related to Amazon Generic Product Policy
This message means you’ve attempted to create a listing without sufficient brand information, and Amazon has classified it as “Generic”.
Fix: Update your listing with clear branding. If your product is genuinely unbranded, you may need to request a GTIN exemption and select “Generic” appropriately.
Error 100239
Often connected to invalid shipping settings or unavailable fulfilment options.
Fix: Review your shipping template and ensure settings comply with Amazon’s policies.
Common Inventory Template Errors – Chinese Translations
This error occurs when uploading templates containing Chinese translation fields not recognised by your marketplace.
Fix: Remove unsupported fields or switch to the correct regional template.
How Amazon Error Codes Affect Your Business
Unresolved error codes can have a tangible negative impact:
- Decreased sales: Inactive or suppressed listings mean fewer products available for purchase.
- Damaged seller rating: Ongoing Amazon seller account issues harm your performance metrics.
- Customer complaints: Missing images, incorrect product data, or delayed shipments often lead to negative reviews.
Common Mistakes Sellers Must Avoid
- Ignoring the Error Message – leaving issues unresolved can compound problems.
- Misunderstanding the Code – guessing fixes wastes time; research first.
- Cutting Corners – quick workarounds may trigger policy violations.
- Not Checking Amazon’s Requirements – incomplete documents or data cause repeated rejections.
- Being Impatient – repeated, duplicate tickets slow down resolution.
Amazon Error Code Best Practices
- Read error messages carefully and identify the exact field in question.
- Search the specific code online and use reputable sources.
- Always download the latest category templates.
- Test fixes on a small batch of SKUs first.
- Keep a log of all error codes and resolutions.
- Avoid uploading recycled flat files that may carry formatting errors.
- Stay patient and provide detailed information when opening cases with Seller Support.
Dealing with Amazon Seller Central Login Issues
Beyond listing errors, many sellers face Amazon seller central login issues, especially with two-step verification or unusual IP logins.
Tips to Resolve:
- Reset your password immediately.
- Ensure your recovery email and phone number are current.
- If travelling, consider a VPN for consistent login access.
- Contact Seller Support if locked out for identity verification.
Final Thoughts
Amazon will never stop throwing challenges at you. Error codes, compliance checks, login roadblocks—these aren’t glitches in the system; they’re the rules of the game. Sellers who survive treat them as signals, not setbacks. Sellers who thrive learn to move through them faster than their competitors.
Think about it: every unresolved error is lost visibility, lost Buy Box time, lost revenue. Every quick resolution is momentum gained. The difference between struggling with Amazon seller account issues and scaling smoothly often comes down to how well you handle these moments.
So the question isn’t whether you’ll face Amazon error codes—you will. The real question is: will you let them stall your growth, or will you use them as stepping stones to build a sharper, stronger, more resilient Amazon seller account?
At Lezzat, we’ve seen both sides. And we know which sellers come out on top: the ones who take Amazon’s complexity head-on, with strategy, patience, and expert support when they need it.
If you’re ready to turn error codes from roadblocks into opportunities, keep exploring our resources—or reach out to us for hands-on guidance. Because on Amazon, every second counts, and every fix brings you closer to winning the marketplace game.
